The Journey Behind the Stick
To get here, we went through over a year of ideation, relentless formulation, and hundreds of creative decisions. We ran endless taste tests with our friends and family (if you were forced to sip experimental maté brews in our kitchens over the last year, you know who you are—thank you). We took early samples to strangers to get brutally honest feedback.
We kept pushing, tweaking, and adding more real maté until it hit the exact standard we wanted. The final result is even more full-bodied, smooth, and delicious than we ever imagined when we first sketched out the idea.
